In the lead up to the referendum on the Voice to Parliament various campaigns will be undertaken to educate and influence people in how to vote. How clear the message is will impact on how people perceive and respond to the campaigns and ultimately the vote.

Noel Pearson, who is a director of the Yes23 organisation is concerned that the Yes movement lacks a clear message as it attempts to articulate what the ‘Yes’ vote is about.

Review The Age article by Paul Sakkal and Lisa Visentin

excerpt from the article:  “Much of the debate about the referendum has centred on the proposed Voice, but Pearson declared the Yes campaign must shift its attention to explaining the need to recognise First Nations people in Australia’s founding document and moving towards reconciliation, which he feared would be doomed in the long term if the referendum failed.”